Brand Identity
Logo design, visual systems, illustration, typography, brand guidelines, storytelling, and marketing materials
Digital Design
Web and UI design, responsive layouts, content creation, email campaigns, and digital marketing assets
Creative Direction & Motion
Concept development, art direction, motion graphics, brand animations, short-form video, filming & editing
Visual Content
Personal and business branding, editorial, product, advertising, and artistic photography — always with a storytelling approach
DESIGN PROCESS
01
Design Brief
Project description, identifying the problem, positioning research, analysing requirements, defining the needs. Finalising briefing
02
Creative Process
Preparing and observing, brainstorm, generating and evaluating ideas, exploration and ideation , critical analysis and selection
03
Planning and Execution
Concept generation, visualising, assets creation (illustrations, photography, animations, video, typography, textual contents) and collection
04
Prototype and Testing
Artwork preparation, wire-framing models, making test to identify best solutions, observe user interaction, check usability
05
Implementation
Refine and sometimes re-define and re-design based on evaluation and test results. Getting ready for delivery
06
Completion
Technology, products and clients are always developing a periodical re-evaluation is recommended
PHOTOGRAPHY PROCESS
01
Pre production
Understanding the briefing, discussing aspects, searching and brainstroming for the best solutions. Concept, research, moodboard, location scouting and gathering team
02
Production
Translating client needs on a wide and challenging perspective, accordingly to concept defined during the pre-production stage. Creating and teaming up for the best results
03
Post production
Pre selecting and filtering images which conveys with the project. Advising and guiding for the best approach. Provide images that fulfills and meets clients branding and deliverables
TESTIMONIALS
Dauna stands out for her exceptional analytical skills and her innovative approach to problem-solving. She possesses a unique blend of creativity and precision that makes her an invaluable asset in any project she undertakes. Dauna is not only highly organized and reliable but also possesses an impressive digital literacy that enables her to navigate and leverage online tools and resources efficiently.
Dauna Kraag would bring tremendous value to your organization, and I cannot recommend her highly enough. Should you have any questions regarding her qualifications or experience, please feel free to reach out to me.
I had the opportunity to work with Dauna across multiple projects of all sizes.
Our first collaboration was a photo shooting for a digital campaign featuring a Dutch celebrity. Dauna was not just professional and superbly talented, she was fun to work with, never obtrusive and always smiling.
My views of her work is shared by the entire team who agrees that she often anticipates our needs while working under short deadlines and being available/responsive anytime.
She is a true partner and I highly recommend her!
Dauna has a very broad experience in her work field – ranging from design to photography. This results in a great eye for detail, and a constant push for delivering high quality. This has been a great assets in professionalizing our communication efforts overall.
Dauna is a fantastic freelance designer. She consistently delivers high-quality work and pays close attention to her clients' needs. Working with her is a pleasure, and I highly recommend her for any design project!
Dauna is an independent personality and an allround creative: Skilled and knowledgable in the fields of design, photography, illustration and animation. She’s serious, passionate and perfectionistic about her work and as a fellow designer working with Dauna in a similar position, I always appreciated her view on projects and her willingness to help out with ideas, advice and skills.